Relationship Sales

Value Creation in FMCG with changed Consumer Behavior

Friday May 14th 1:00pm CET 

Attend the most influencial virtual event of the year

Inspiring Talks

3 x 20 minute talks that will give you concrete tips you can implement.

Round tables

Interact with our speakers, your peers and industry experts, join one of the Round Tables

1-to-1 Networking

Join us for informal networking in the Social Lounge or participate in the 1-to-1 business speed dating.

Virtual Expo

Our Virtual Expo offers products, services and solutions to grow your business, fun free stuff and quizzes to win prizes.

Relationship sales has always been one of the most important tactics salespeople master. And all the more so, with the world of sales in FMCG changing and evolving by leaps and bounds.

Relationship sales was all about the human interaction, the connection that a salesperson builds with their customers and potential buyers instead of focusing on pricing, products or services.

The concept of relationship sales has been around for a long time, but in this digital age, the adequacy of relationship marketing concepts to markets for fast-moving consumer goods is no longer sufficient. Today, we live in a time of relentless business transformation with various technologies available in the marketplace. The key to successfully navigating this competitive landscape is to combine several critical approaches – engaging with prospects at scale, building relationships with the right people and leveraging data-driven findings and recommendations to achieve success in your sales process. Whether you are new to the concept or just need a reminder,combining insights and account intelligence correlates to increased sales productivity and the likelihood of achieving predictable results.

What separates today’s winners and losers is the ability to combine the art of relationship-building with effective, data-driven engagement tactics.

Join us at this event to help you build your profile as a successful salesperson and not just another salesperson, but an actual human being who has something interesting to say.


1:00 PM : Pre-event Networking
2:00 PM : Welcome
2:10 PM : Embracing An Agile Sales Model Focusing on Brand Relevance
2:40 PM : Gain Larger Market Share - Identifying Real-Time Insights Into Consumer Behavior
3:10 PM : Creativity is the New Sales Hack
Francisco Gonzalez
Sales Director , Danone
3:30 PM : Round table discussions, 1-to-1 networking
3:30 PM : Virtual Expo
4:30 PM : Closing remarks

Our Speakers

Talk #1
Embracing An Agile Sales Model Focusing on Brand Relevance

Speaker to be announced

Talk #2
Gain Larger Market Share - Identifying Real-Time Insights Into Consumer Behavior

Speaker to be announced

Talk #3 Creativity is the New Sales Hack

Francisco Gonzales

Sales Director | Danone

I'm a sales expert with experience in the key FMCG distribution channels and categories in several countries in LATAM, Europe and Africa.
Since very early in my career, I have “learned by doing”, and developed strategic and leadership skills not only by leading teams but by also operating directly. I’m a young executive that acknowledges that companies are focused on delivering sustainable growth, transform the consumer experience and build a beautiful narrative around it.
I delivered profitable growth in a challenging, almost commoditized retail market in Mexico for the water’s division as well as strengthened customer relationships with top clients. I brought new sources of sales growth throughout channel diversification and escalating execution in top channels for the pharmaceutical division of Danone in Argentina as well as launched the first DTC e-commerce platform for baby food. For the last two years, I have helped heighten and build strong sales capabilities in Africa’s sales teams across 9 countries and 6 different businesses in a volatile context.
In my free time I’m generally playing blues in my guitar (much less that I’d love but much more than I need), I also enjoy traveling with my wife and small daughter and cooking and drinking great food and wine.

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Learn from the top experts in the industry

Our speakers are leading industry experts from Retail, Hospitality, Tech, Manufacturing, Consultancy and various other vertical markets.

They all have one thing in common their are leaders in their field that will share their knowledge with you.

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